UpfitIQ Editorial · Industry Map
Who Owns the RV Industry?
The American RV market looks competitive on a dealer lot — dozens of brand names, hundreds of floorplans. Pull back one layer and the picture changes: 98% of every new RV sold in the US comes from one of four corporate parents.
Click a parent below to see the divisions they own, then drill into individual brands. Every brand tile links to live inventory in the UpfitIQ catalog.
- Industry total
- ~333k
- units / yr
- Corporate parents
- 4
- control ~98%
- Operating divisions
- 47
- across the map
- Distinct brands
- 257
- model lines tracked
Who owns the US RV industry?
~333k units / yr · 2024 RVIA wholesaleThor Industries
NYSE: THOFounded 1980· HQ Elkhart, IN· $10.0B revenueWorld's largest RV manufacturer. Acquired Airstream in 1980, Keystone in 2001, Jayco in 2016, and Tiffin in 2020.
11 divisions
All Thor Industries brands
Click any brand → browse units in stockHow to read it
- Top bar: the entire US RV industry split by corporate parent. Width = % of annual unit shipments.
- Middle bar: divisions inside the active parent (Heartland, Keystone, Jayco …). Width = that division's share of the parent's volume.
- Bottom grid: individual brand / model lines. Tile size ≈ unit volume. Click any tile to browse live UpfitIQ inventory.
Where the data comes from
Corporate-parent shipment totals come from RVIA monthly wholesale surveys (most recent: 2024 calendar year). Division and brand-level estimates are hand-curated by UpfitIQ from public 10-Ks, dealer inventory floors, and the manufacturer registry we maintain. Acquisition years are sourced from press releases.
We refresh the map monthly when RVIA publishes new data.
Why this matters
When five brands on the same dealer lot all flow up to one parent company, "shopping around" inside that lot doesn't get you what most buyers think it does. UpfitIQ exists to make the actual unit — the chassis, the payload, the floorplan — the thing you compare, not the badge on the front cap.